Professional writing, editing, proofreading and training for the business, public and academic sectors
It is estimated that roughly one-sixth of the time we spend reading something, is in fact spent re-reading it. When we consider the volume of emails, papers, reports and assorted other documents that cross our desk each day, that is an inefficient and costly use of our time.
Research has shown that the average reader—that’s most of us—processes around just 200 to 250 words per minute. Factor in how much of what we’ve read we’ve actually understood, and that rate drops to a mere 120 to 150 words: less than half a page a minute.
Rarely is this the fault of the reader. Nor is it some deliberate attempt to confuse on the part of the organisations themselves—for whom information given, received or both, is their lifeblood. Instead, more often than not,
it is simply down to the style of writing.
Have you ever asked yourself how difficult your audience might find it to read and understand your documents?
Could you, like many organisations today, save time, money and resources by writing more clearly and concisely?
We offer a range of writing and editing services that can help you, including our highly rated training, further details of which can be found below.
Would your publications pass the ‘plain English’ test?
Plain English (or plain language, as it is also called) is a way of writing that a motivated reader has a good chance of understanding, in the way the writer intended it to be understood, at the first attempt.
TRY OUR FREE, ‘NO OBLIGATION’ WRITING ANALYSIS and see if you pass the test – simply email us a sample of your documents and we’ll send you a complimentary analysis, together with tips on how to make your writing more readable.
Find out more about our full range of services
The best business documents are those that are planned and written with their purpose, audience, messages and supporting evidence in mind.
It has been estimated that over 90 per cent of today’s business communication is done electronically, primarily through writing.
Clear and accurate presentation reflects clear and accurate thinking. Even the smallest of mistakes can turn readers off.
By writing in Plain English, organisations can be confident of getting their messages across and save themselves time and money in the process.
For organisations looking to develop their in-house business writing skills, we can adapt our group and individual training modules to suit you.