All the hoo-ha about Boris Johnson’s speech on Sunday got me thinking about the various reasons people use vague language.

Making sure that people can understand what we have to say is always important, but especially when our messages are about keeping people safe.

CLICK on the following link to take you to the blog: 6 straight-talking tips to lower your wordcount

Whether or not you’ve taken our tongue-in-cheek style test, if you already consider yourself a Churchill of writing then you’ve probably perfected the four traits below.