The language used by many organisations today still tends to favour
the writing style of its writers over the reading style of its readers.
Not everyone is familiar with ‘plain English’. And yet, most of us have probably encountered its opposite – ‘management-speak’ or gobbledygook! These are terms given to the often stilted and stuffy language that organisations use in their publications. Far from making things open and transparent, such writing is at best time-consuming, at worst impossible, to read.
So, what is plain English? It is writing composed with your readers in mind and in an appropriate tone of voice that is clear, concise and considerate. It is NOT about dumbing down or banning new or big words; it’s about using the best ones – for your meaning and your readers. Governments and organisations around the world have pledged to become more reader-friendly by applying the seven principles of plain English (or plain language) to their documents – something we believe everyone should do.
As ardent supporters of plain English, we are proud to offer this specialism as part of our writing, editing, style guide and training services.
Shorter, quicker and easier to read documents that make your readers happy, save you time and money, and leave more soybeans (ink) and trees (paper) in the world!
CONTACT US FOR MORE INFORMATION.
MAKE YOUR READERS HAPPY
Computer company Coleco attributed losses of $35m in just one quarter, to large numbers of customers returning their computers because of the company’s ‘unreadable’ instruction manuals.
SAVE YOURSELF TIME & MONEY
In its first response to the Plain English Campaign, the British Government made immediate savings of £15m, simply by rewriting thousands of its forms. Today, it continues to reap the economic rewards.