07879 608 504 Edinburgh, UK

Plain English


The language used by many organisations today still tends to favour
the writing style of its writers over the reading style of its readers.


YOUR CHALLENGE: Not everyone is familiar with ‘plain English’. And yet, most of us have probably encountered its opposite – ‘management-speak’ or gobbledygook! These are terms given to the stilted and stuffy language that many organisations use in their publications. Far from making things open and transparent, such writing is at best time-consuming, at worst arduous, to read.

OUR SERVICE: So, what is plain English? It is writing composed with your readers in mind and in an appropriate tone of voice that is clear, concise and considerate. It is NOT about dumbing down language or banning new or big words; it’s about using the most accurate words. Governments and organisations around the world have pledged to become more reader-friendly by applying the seven principles of plain English (or plain language) to their documents – something we believe everyone should do.

As ardent supporters of plain English, we are proud to offer this specialism as part of our writing, editing, style guide and training services.


THE BENEFITS: Shorter, quicker and easier to read documents that make your readers happy, save you time and money, and leave more soybeans (ink) and trees (paper) in the world!

Contact us for more information.


image - government speak

Computer company Coleco attributed losses of $35m in just one quarter, to large numbers of customers returning their computers because of the company’s ‘unreadable’ instruction manuals.


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In its first response to the Plain English Campaign, the British Government made immediate savings of £15m, simply by rewriting thousands of its forms. Today, it continues to reap the economic rewards.


    Buzzword bingo

    A company in the US spent huge sums of money developing a pesticide, only to find that one of its staff had already created it. His report about his discovery had been so badly written that no-one finished reading it.

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