07879 608 504 Edinburgh, UK

Training courses

 

Organisations rarely think twice about training their public speakers
but rarely think at all about training their public writers.


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YOUR CHALLENGE: It has been estimated that roughly 90 per cent of business communication is conducted electronically; that is, through the written word. If your business is an online one, this figure rises to 99 per cent. And yet, incredibly, very few organisations take steps to ensure that their staff can write competently or effectively.

OUR SERVICE: We run training modules for organisations that are interested in honing their in-house writing, editing or proofreading skills. We can use our generic training materials or create new content specifically for you using your own documents. Either way, all courses can be delivered on your premises. For those who prefer to learn at their own pace, we also provide generic or tailored distance-learning packs. Whether you opt for course or pack, choose any one or combination of our modules from the lists below. In all cases we can provide free follow-on support for a limited period.

All our training is designed to be informative and fun. See some of the feedback we received from a recent course or visit our testimonials page to see what people have said about all our services.

 

Business writing & report writing

Charts etc

Modules under this heading include the following:

1. Effective writing – how to create the right content, structure, language and tone for your audience.
2. Plain English – how to write to communicate not complicate.
3. Statistics and numbers – how to present and describe data accurately.
4. In-house style guides – how to professionalise your documents with a corporate makeover
5. Editing and proofreading tips.
6. Grammar and punctuation refresher.

Plain English

 

The contents of this single module include:

1. What is plain English and why does it matter?
2. Why, when and how to apply its principles:
3. Principle 1: shortening sentences
4. Principle 2: active vs passive voice
5. Principle 3: revealing verbs
6. Principle 4: cutting out redundant words
7. Principle 5: replacing clichés and business-speak
8. Principle 6: using lists
9. Principle 7: being friendly
All our examples are taken from real publications.

Professional editing & proofreading

Translation editing, copy-editing and proofreading

Modules under this heading include the following:

1. The role of the copy-editor/proofreader
2. Common typographical errors and omissions
3. Common grammatical and writing errors
4. Identifying your strengths and weaknesses
5. Proofreading symbols and how to use them
6. When to intervene and when to raise queries
7. Grammar refresher (option to specify further)
8. Punctuation refresher (option to specify further)
9. Plain English refresher
10. Tips, techniques and growing in confidence.

 

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