07879 608 504 Edinburgh, UK

Training for public writers

 

Organisations rarely think twice about training for public speakers
but rarely think at all about training for public writers.


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YOUR CHALLENGE

Training for public writers is not a luxury; it’s a necessity. The average reading age of adults in the UK today is that of a nine-year-old child. The reading age needed to understand most organisations’ public documents is typically at least double that. If it’s your job to provide the public with information, it is your responsibility to make sure the public can understand that information.

OUR SERVICE

We run training for public writers and organisations who wish to hone their in-house writing, editing or proofreading skills. We can use our generic training materials or create new content specifically for you using your own documents. Either way, all courses can be delivered on your premises or online. For those who prefer to learn at their own pace, we also provide generic or tailored distance-learning packs.

Whether you opt for course or pack, choose any one or combination of our modules from the lists below. All our training is designed to be informative and fun. And, in all cases we can provide free follow-on support for a limited period.

PLEASE NOTE: WE CAN NOW PROVIDE OUR TRAINING ONLINE.
 

THE BENEFITS

Cost-effective, in-house writing skills.
 

CONTACT US FOR MORE INFORMATION.


COURSE / PACK 1 – Document writing

Charts etc

Modules under this heading include:
 
1. Effective writing – creating the right content, structure, language and tone for your audience.
2. Plain English – writing to communicate not complicate.
3. Statistics and numbers – presenting and describing data accurately.
4. In-house style guides – professionalising your documents with a corporate makeover
5. Editing and proofreading tips
6. Grammar and punctuation refresher

COURSE / PACK 2 – Plain English

 

The contents of this single module include:
 
1. What plain English is and why it matters
2. Why, when and how to apply its principles:
Principle 1: short sentences
Principle 2: using the active voice
Principle 3: revealing verbs
Principle 4: not being vague or verbose
Principle 5: dropping clichés & business-speak
Principle 6: using lists
Principle 7: being friendly
All our examples are taken from genuine publications.

COURSE 3 – Editing & proofreading

Translation editing, copy-editing and proofreading

Modules under this heading include:
 
1. The role of the copy-editor/proofreader
2. Common typographical errors and omissions
3. Common grammatical and writing errors
4. Identifying your strengths and weaknesses
5. Proofreading symbols and how to use them
6. When to intervene and when to raise queries
7. Grammar refresher
8. Punctuation refresher
9. Plain English refresher
10. Tips, techniques and growing in confidence

 

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